Designer Books for Babies
As a designer I think I would enjoy these baby books by Orla Kiely almost as much (possibly more!) than babies will! Very visually satisfying. Ooh, and cloth covered for that delicious authentic, vintage, quality feel. I like it.
Movie Poster Design. New Minimalist.
British designer, Sir Paul Smith has created these bold and minimalist poster designs for the new movie, Tinker Tailor Soldier Spy. The silk-screened limited edition posters are signed by the designer and will be sold for £100 each, with all profits going to Maggie’s Cancer Caring Centres.
Evolving Branding
Today, I started integrating the new branding into my communications tools. Here’s how the updated website is looking so far. When working with branding, sometimes clients desire to launch a new brand all in one go and this can be very exciting for both their employees and customers. At other times, it is helpful to make staged changes in order to maintain some continuity and recognition through the process until the final objective is achieved. For my personal branding, I’m choosing a staged approach.
4 Ways to Increase Design ‘Shelf Life’
A lot of the design work being produced at this time is intended to evolve at a fast and responsive pace, but for projects such as branding, the ability to endure and sail steadily through the ever-changing sea of design trends can be very valuable.
As visual media becomes increasingly rich, I find it enjoyable to maintain balance by also looking at and creating designs that are uncluttered, clean and peaceful. In doing so, I’ve noticed aspects that seem to be key to the long ‘shelf life’ of a design.
An example is this brochure. I illustrated and designed it years ago. It has floated through time and trends as they have come and gone. I look at projects like these and the work of other designers to learn about what helps to create an enduring, but not boring, designed communication.
Here are 4 functions I’ve noticed that appear to be achieved by designs that endure:
1/ Balanced sensory input, and visual breathing space.
2/ The use of thought-provoking images and words.
3/ Creating visual and written satisfaction, instead of excitement.
4/ A sense of floating alongside or through trends, rather than being encompassed by them.
Do you notice other aspects that help a design to endure in positive ways?
© Michele Carbery, 2011
Things designers don’t expect to have in their portfolios (but, really DO)
When people ask me what it’s like to be a graphic design and communications professional, the phrase, “The work is very varied,” often comes to mind. The other thing I LOVE about this job is that designers and communications specialists can make anything beautiful! Yes, anything. You might want to set aside your breakfast bagel before reading further…
A recent project that required design, illustration and some copy editing was titled, “Proper Procedures for Pooping in the Woods.”
The objective was to create a public information tool to assist people in taking care of this essential function in ways that protect the environment and the experience of other visitors to an outdoors location.
For the section titled, “Tools You May Need:” I decided to apply an appealing illustration style to create a fun and interesting read. Here is some of the work that was done. I created the illustrations by-hand, scanned them then digitally added color and shading.
These kinds of projects come up more often than expected. I have a designer friend who was asked to create a booklet showing stool samples. Yes, really. And, she made it beautiful! An excellent creative communications tool. As designers, that’s what we do! Here’s to celebrating those unexpected projects in our portfolios. They may not be as ‘sexy’ as the corporate branding projects, but they are a real and rewarding part of a designer’s life.
© Michele Carbery, 2011
Joyful Logo Design
After the 4th of July fireworks, I felt it time to launch a new personal brand. I had fun working on this!
During a transatlantic career as a graphic designer, my personal brand has evolved several times over the years. This time, with all the challenges currently present in the world’s communities, I wanted to create an especially light and cheery image that I hope people will enjoy.
The new logo is based upon my initials, presented in the context of a graphic icon that can be interpreted as a smiling face. I have maintained the same typographic treatment as my previous logo for the purpose of some visual continuity.
While communicating a concise snapshot of what I do in my professional work, my intention is for the logo to bring a positive feeling to anyone who is regarding my business card or professional documents.
A smile is a wonderful gift we can give to others and ourselves in every moment. Enjoy :)






