Event Branding

Earlier this year, I had the good fortune to be asked to design a logo for a science conference event at Dalhousie University in Nova Scotia.  The project requirements were to incorporate an image representing the molecular structure of borate glass and design a logo that could easily be used for future events by changing the figure.  Here is the finished design. It was used on the event website and marketing materials, including bags and notebooks.

Joyful Logo Design

After the 4th of July fireworks, I felt it time to launch a new personal brand.  I had fun working on this!

During a transatlantic career as a graphic designer, my personal brand has evolved several times over the years.  This time, with all the challenges currently present in the world’s communities, I wanted to create an especially light and cheery image that I hope people will enjoy.

The new logo is based upon my initials, presented in the context of a graphic icon that can be interpreted as a smiling face.  I have maintained the same typographic treatment as my previous logo for the purpose of some visual continuity.

While communicating a concise snapshot of what I do in my professional work, my intention is for the logo to bring a positive feeling to anyone who is regarding my business card or professional documents.

A smile is a wonderful gift we can give to others and ourselves in every moment.  Enjoy :)

“Prestigious” Logo Design

Successful branding for a small businesses can lead to big business.  And, ‘success’ is not just about the visual appearance of a brand, but how a client feels about the end product.

This week, I completed a new logo design and stationery package for a local roofing company.  It’s very satisfying to help small businesses present a professional identity.  A well designed logo and presentation can make all the difference to success.

Once the concept was established, this logo progressed through several iterations.  Initially, the crown I had designed was ingeniously formed of rooflines.  After ‘trying on’ several different crowns, what was more important to the client was a feeling of personal affinity with the icon.  This sense of affinity is important, because individuals and organizations need to experience inner alignment and feel confident when they present their organization’s identity.

Logo Designs by Michele Carbery

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